A footnote to the post a few weeks ago. Yvon Chouinard has a new book called 'the responsible company'. From the website:
In The Responsible Company, Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time.
I read somewhere that Yvon had been working with Wal-Mart in an attempt to make them more environmentally sensitive. I think that is amazing as Wal-Mart historically has been atrocious to the environment, and Mr. Chouinard is a driving force in making companies better to the environment, both globally and locally. Literally transforming the business world.
I am very interested in reading this book, but ironically it is only available - currently - as a paper edition. I can't download a digital copy that would have no impact on the planet, except for the $1.38 of power per year to charge my iPad.